We believe that the brand is the face of an organization. A brand is the organization’s expression of communication to it’s customers, vendors, employees and essentially all that interact with the company. One of the biggest mistakes we see companies make is the inability to maintain brand consistency and poor execution of the brand’s goals. If a client can’t articulate what differentiates their project or product from their competitors, then it will be very difficult for us to create a solid brand strategy for your organization.
One of the key differentiators to our firm is that we specialize in all aspects of the creative arena; from architecture design to project identity and branding. Advertising agencies are expensive and don’t fully understand the architecture and building industry as well as actual architects and engineers.
Form follows function - that has been misunderstood. Form and function should be one, joined in a spiritual union.
--Frank Lloyd Wright
We believe that creating consistency across all services we provide is one of the keys to a successful project. For example, if the concept of the structure is 'opulent modern tropical bungalow', then the bridge needed to create a consistent creative strategy would be heavily influenced by the architectural design concept. Rather than having a super clean, minimalistic logo or website, our approach in this example would integrate design elements and materials from the actual structure directly into the media and promotions.
One of the biggest mistakes is creating a website that has no call to action or is cluttered with way too much information. It is vital to always answer the who, what, where, when and why (and sometimes how). If we are your turnkey agency, then clarity is very easy for us to accomplish since we are already knee-deep in your overall design approach. We believe clarity is much more important than persuasion because we understand the average user is impatient and typically does not respond well to persuasion, so often our approach is enabling them to make an educated decisions. We achieve this through clarity and concise messaging.
It’s cheaper by the dozen, right? Volume discounts is a business standard in just about every industry. Why not creative and design? Since our architects and CAD designers share space with our media professionals, it’s really easy and cost-effective to collaborate on projects. Ad agencies and other creative firms will bill clients for working and meeting with other vendors. Purchasing multiple products from Portales, such as interior design, landscape, website development and video production services will save you money in the long run.
Early design sketches for concept and client review
Initial 3D exploration model
Second phase to aid in details and materials options
Fully developed photorealistic 3D model