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Video & Interactive

If a picture is worth a thousand words then a video must be worth a million words.

Producing a short 1-3 minute web video can create a lot of buzz around your project. Video is almost status quo or expected among today’s internet users.

The reason is because a user can quickly learn a lot about your company, project, goals and products available in just 2 minutes with the aid of a well-produced, concise video. With a solid story and professional editing, video can trigger the senses of sound and vision to provoke thoughts and emotions. These are very powerful tools with today’s ‘attention-challenged’ internet users.

  Watch Example Video
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edit suite

Advantages of a single creative agency

One of the key differentiators to our firm is that we specialize in all aspects of the creative arena; from architecture design to project identity and branding. Advertising agencies are expensive and don’t fully understand the architecture and building industry as well as actual architects and engineers.

Consistency

Form follows function - that has been misunderstood. Form and function should be one, joined in a spiritual union.
--Frank Lloyd Wright

We believe that creating consistency across all services we provide is one of the keys to a successful project. For example, if the concept of the structure is 'opulent modern tropical bungalow', then the bridge needed to create a consistent creative strategy would be heavily influenced by the architectural design concept. Rather than having a super clean, minimalistic logo or video, our approach in this example would integrate design elements and materials from the actual structure directly into the media and promotions.

Clarity

One of the biggest mistakes is creating a video that has no clear story, call to action or is cluttered with way too much information. It is vital to always answer the who, what, where, when and why (and sometimes how). If we are your turnkey agency, then clarity is very easy for us to accomplish since we are already knee-deep in your overall design approach. We believe clarity is much more important than persuasion because we understand the average user is impatient and typically does not respond well to persuasion, so often our approach is enabling them to make an educated decisions. We achieve this through clarity and concise messaging.

Lower Costs

It’s cheaper by the dozen, right? Volume discounts is a business standard in just about every industry. Why not creative and design? Since our architects and CAD designers share space with our media professionals, it’s really easy and cost-effective to collaborate on projects. Ad agencies and other creative firms will bill clients for working and meeting with other vendors. Purchasing multiple products from Portales, such as interior design, landscape, website development and video production services will save you money in the long run.

Design Process

Evolution 1

Evolution 1

Early design sketches for concept and client review

Evolution 2

Evolution 2

Initial 3D exploration model

Evolution 3

Evolution 3

Second phase to aid in details and materials options

Evolution 4

Evolution 4

Fully developed photorealistic 3D model