The technology industry has proven over and over that organizations need to innovate or pack their bags. Why should architecture and media be any different? Our forward thinking holistic approach to innovation is initialized by necessity and perpetuated by discipline.
Form follows function - that has been misunderstood. Form and function should be one, joined in a spiritual union.
-- Frank Lloyd Wright
Many firms believe that there must be a good balance between innovation and efficiency. We believe in intertwining innovation with efficiency. For example, diagrid structural systems is one of the most innovative architectural design techniques in the 21st century, but also delivers 30-50% efficiency in material use.
The areas that Portales are most innovative are process, people and preparation. Working together in small teams truly empowers process and project preparation. Often our innovative approaches are not showcased in the architectural design, such as floating slabs or exoskeletons. Instead, our innovations are regularly represented when our team champions efficiencies and processes so that we enter the project development phase completely prepared for the chaos of typical construction project.