Design Sketch

Landwatch.com

coketal_studio
coketaExterior CAD
coketa interior

Landwatch.com is a real estate sales site with an emphasis on rural land, farms and ranches. The founders of the company were 3 ex-Microsoft techies that realized this niche and aggressively moved to be first to the rural land market. The concepts above were designed to appeal to farmland consumers and integrate earthtone colors, nature images, and woodgrain textures with clean design and functionality. The business concept was a huge success and realized profitability after just 3 years of the launch of the new website.

Design Process

Evolution 1

Evolution 1

Early design sketches for concept and client review

Evolution 2

Evolution 2

Initial 3D exploration model

Evolution 3

Evolution 3

Second phase to aid in details and materials options

Evolution 4

Evolution 4

Fully developed photorealistic 3D model